The Digital Publishing Communications Circuit: the Self-Published Author

3 self publishingThe Self-Publishing Communications Circuit (Ray Murray and Squires 2012)

The rise of desk-top publishing software and the internet in the late twentieth century, and widespread ebook publishing in the twenty-first, has enabled an explosion of self-publishing. Authors no longer require a publisher to produce books, although sometimes they buy in traditional services including editorial, design, marketing, publicity and sales as well as digital services such as conversion and media content production.

Authors form business relationships direct with retailers and distributors, by – for example – publishing to Amazon’s Kindle Direct, Barnes & Noble’s PubIt! and Kobo’s Writing Life.

The role of retailers and distributors is changing, as they become aggregators of content, presenting themselves as e-commerce platforms, and as ereader manufacturers.

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